Services
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At Optimistic Realty, we offer expert construction solutions tailored to fit your needs.
Remodeling Marketing Services That Drive Real Results
We offer comprehensive digital marketing for remodeling contractors designed specifically for bathroom remodelers, kitchen renovation companies, and home improvement professionals. Whether you need immediate bathroom remodel and kitchen renovation leads, long-term remodeler SEO dominance that positions you as the market authority, or a complete marketing overhaul that transforms every aspect of your online presence, we have a package that fits your business growth goals and budget. Our services are modular and scalable, allowing you to start where you are and expand as you grow.
Lead Generation
$2,000/month + Ad SpendGet qualified remodeling leads flowing within days through proven advertising strategies.
- 20-40 high-quality leads monthly
- Facebook & Google PPC campaigns
- Custom landing pages
- CRM integration
- Email marketing campaigns
SEO Only
$1,500/monthDominate local search results and establish authority in your market.
- 15 SEO-optimized articles monthly
- 10 branded videos per month
- Google My Business optimization
- Local search optimization
- Technical SEO improvements
Complete Marketing
$3,200/month + Ad SpendCombine immediate lead generation with long-term SEO growth.
- Everything from Lead Generation
- Everything from SEO package
- Integrated marketing strategy
- Priority support
- Cross-channel remarketing
Photo/Video Content
$1,500 - $10,000Professional video marketing content that converts 80% better.
- Content Multiplier: $1,500
- Boost Package: $2,750
- Growth Package: $6,500
- Signature Package: $10,000
- Professional editing & optimization
Automation + AI
$2,500-$4,000/monthAI-powered lead response and automation saving 15-20 hours weekly.
- 24/7 AI lead response
- Automatic appointment scheduling
- Intelligent lead nurturing
- SMS & email automation
- 40-60% conversion rate boost
Ultimate Package
$7,500-$11,000/monthCombine all three core services for complete market dominance.
- Full Lead Generation system
- Complete SEO & content marketing
- Your choice of video package
- Integrated growth strategy
- Unified reporting dashboard
Superstar Package
$7,500/month All-InclusiveWhite-glove service for complete market domination.
- Everything from all packages above
- $5,000 ad spend included
- 75-125 renovation leads monthly
- Dedicated marketing team
- Weekly growth strategy calls
1. Lead Generation - $2,000/month + Ad Spend
Get qualified remodeling leads flowing to your business within days through proven advertising strategies optimized specifically for the home improvement industry. Perfect for bathroom contractors and kitchen remodelers who need immediate bathroom remodel, kitchen renovation, and home improvement project inquiries and consistent client flow to keep crews busy and revenue predictable.
What's Included:
- Targeted Facebook advertising & Google PPC campaigns optimized for bathroom remodel near me, kitchen renovation near me, home remodeling contractors near me, and dozens of other high-intent search terms that indicate homeowners are ready to start renovation projects
- 20-40 high-quality leads monthly for bathroom renovations, kitchen remodels, basement finishing, and home improvement projects (actual volume varies by market size, competition level, and seasonal factors)
- Custom landing pages with conversion-optimized remodeling marketing content designed to transform casual browsers into serious prospects who submit contact information and request estimates
- CRM integration with leading contractor management platforms to organize and track every renovation lead, ensuring systematic follow-up and preventing leads from falling through administrative cracks
- Email marketing campaigns featuring educational content and project showcases to nurture prospects who aren't ready to commit immediately but represent future bathroom renovation and kitchen remodel opportunities
- Professional ad creatives featuring your best before-and-after photos, customer testimonials, and compelling remodeling copywriting that differentiates your contracting business from competitors
- A/B testing of ad copy, images, landing pages, and calls-to-action to continuously improve performance and reduce cost per lead over time
- Monthly performance reviews with detailed analytics showing lead volume, cost per lead, lead quality scores, and recommendations for optimization
Start with our $300 two-week trial and see real remodeling leads before committing to the full service. This trial includes complete campaign setup, landing page creation, and active advertising for bathroom remodel and kitchen renovation projects in your market, giving you a risk-free opportunity to experience the quality and volume of leads our system generates.
Investment: First month $5,400 (includes $2,400 service fee + $2,500 ad spend + $500 setup for campaign creation, landing pages, CRM integration, and tracking implementation), then $4,900/month ongoing ($2,000 service fee + $2,500 minimum ad spend, which can be increased for greater lead volume)
Results: Generate 30-50 leads monthly with projected revenue of $77,970-$124,950 per month based on industry-standard conversion rates and average project values for bathroom remodel and kitchen renovation projects, leading to annual profits of $876,340-$1,440,100 when accounting for typical remodeling contractor margins.
Start Your $300 Trial2. SEO Only - $1,500/month
Dominate local search results for bathroom remodel, kitchen renovation, and home remodeling searches and establish your contracting business as the authority in your market through comprehensive remodeler SEO marketing. Perfect for long-term business growth and building a sustainable online presence that generates free organic traffic for years to come without ongoing advertising costs.
What's Included:
- 15 SEO-optimized remodeling articles monthly (450+ articles annually) targeting high-volume keywords like "bathroom remodel cost," "kitchen renovation near me," "home remodeling contractors," "basement finishing," and hundreds of other search terms that homeowners use when researching renovation projects. These articles aren't thin content—they're comprehensive 1,500-2,500 word guides that genuinely help homeowners while establishing your expertise
- 10 branded remodeling video marketing pieces per month for social media engagement showcasing bathroom renovations and kitchen remodels, featuring project walkthroughs, before-and-after transformations, customer testimonials, and educational content about remodeling processes
- 10 branded project images per month professionally edited and optimized to enhance your visual remodeling branding across your website, Google Business Profile, and social media platforms
- Google My Business optimization and management for local remodeler SEO, including post creation, review monitoring and response, Q&A management, and strategic optimization to maximize visibility in the Local Pack for bathroom renovation and kitchen remodel searches
- Local search optimization specifically targeting "remodeling contractors near me," "bathroom renovation," and "kitchen remodel" searches in your service area, including local link building, citation management, and geo-specific content creation
- Technical website SEO improvements including site speed optimization, mobile responsiveness enhancement, schema markup implementation, and comprehensive home renovation market analysis content that attracts links and establishes topical authority
- Monthly SEO performance reports showing keyword rankings, organic traffic growth, lead generation from organic search, and competitive analysis of your market position relative to other bathroom contractors and kitchen remodelers
Best For: Remodeling contractors committed to long-term market development strategy who understand that SEO is a marathon, not a sprint (results typically appear in 3-6 months with continued improvement over 12-24 months as content library expands and domain authority increases)
Investment: $1,600/month with no ad spend required, making this one of the highest-ROI marketing investments available since organic traffic continues flowing even if you pause the service temporarily
Dominate Search Results3. Complete Marketing Package - $3,200/month + Ad Spend
Combine immediate remodeling lead generation with long-term SEO growth for maximum market impact and comprehensive market dominance. This is our most popular option for remodeling companies serious about business expansion and implementing comprehensive growth strategies that capture both immediate opportunities and long-term market share.
What's Included:
- Everything from Remodeling Lead Generation package: paid advertising on Facebook and Google, custom landing pages, CRM integration, email nurture campaigns, professional ad creatives, and monthly optimization
- Everything from Remodeler SEO package: 15 monthly articles, 10 monthly videos, 10 monthly images, Google Business Profile management, local search optimization, and technical SEO improvements
- Integrated digital marketing strategy for short and long-term business growth that ensures all marketing channels work synergistically rather than in isolation, with consistent messaging across paid ads, organic content, email campaigns, and social media
- Priority support and marketing optimization with faster response times, weekly check-ins during the first 90 days, and proactive campaign recommendations based on performance data
- Cross-channel remarketing that ensures homeowners who visit your website through organic search see your ads on Facebook, and vice versa, creating multiple touchpoints that build familiarity and trust
Investment: First month $7,000 (includes $4,000 service fee + $2,500 ad spend + $500 setup for comprehensive campaign infrastructure across all channels), then $6,500/month ongoing ($3,200 service fee + $2,500 minimum ad spend + $800 for enhanced SEO deliverables)
Results: Same lead volume as Lead Gen package (30-50 monthly) with added SEO benefits that compound over time as organic traffic grows. Annual profits of $857,140-$1,420,900 with 1,092%-1,810% ROI when accounting for both immediate paid leads and growing organic lead flow that reduces dependence on advertising over time.
Save $300/month compared to buying remodeling marketing services separately, plus gain the strategic advantages of integrated campaigns where every element reinforces the others.
4. Photo/Video Content Packages
Professional remodeling video marketing content that converts 80% better than standard ads according to industry studies. Showcase your bathroom renovations, kitchen remodels, and home improvement projects with stunning visual content that differentiates your contracting business from competitors using stock photos and amateur smartphone videos. Choose from four tiers designed for different business stages and marketing budgets:
Content Tiers:
Content Multiplier: $1,500
Essential project video package for basic marketing needs, including 3 professionally edited project videos (2-3 minutes each) featuring before-and-after sequences, customer testimonials, and project highlights for bathroom remodel and kitchen renovation work, plus 20 professionally edited and optimized project photos suitable for website galleries, social media posts, and advertising campaigns
Boost Package: $2,750
Enhanced remodeling content with multiple project videos, including 6 professionally edited videos covering various project types (bathroom renovations, kitchen remodels, basement finishing), 40 professional project photos, and basic motion graphics for social media engagement with branded intros and outros
Growth Package: $6,500
Comprehensive video library for renovation marketing, including 12 professional project videos, 80 professional photos, advanced motion graphics and animation, drone footage for large-scale exterior remodels, and strategic content planning to ensure you're showcasing a diverse portfolio that appeals to multiple customer segments
Signature Package: $10,000
Premium production for maximum remodeling marketing impact, including 20+ professional videos, 150+ professional photos, cinematic production quality with professional lighting and camera equipment, 3D renderings and animations showing proposed renovations, customer interview videos that tell compelling before-and-after stories, and a full year of strategic content planning aligned with seasonal marketing opportunities
Available as one-time projects for immediate content needs (such as building an initial portfolio for a new website) or ongoing monthly remodeling marketing services that continuously expand your content library as you complete new bathroom renovation and kitchen remodel projects, ensuring fresh content that showcases your latest work and prevents your marketing from becoming stale.
Upgrade Your Visuals5. Automation + AI - $2,500-$4,000/month + $1,000 Setup
Let artificial intelligence handle lead response for bathroom remodel inquiries, kitchen renovation questions, appointment scheduling, and follow-up while you focus on closing renovation projects and delivering exceptional craftsmanship. This is where cutting-edge AI technology meets practical remodeling business needs, saving 15-20 hours weekly while improving conversion rates.
What's Included:
- AI agent responds to remodeling leads in seconds, 24/7, even when you're on job sites, meeting with clients, or spending evenings with family. The system answers common questions about bathroom remodel costs, kitchen renovation timelines, material options, and your company's process, all while sounding natural and helpful rather than robotic
- Automatic appointment scheduling and calendar management for project consultations, eliminating phone tag and booking prospects into your calendar while they're hot, with automated reminders that reduce no-shows and last-minute cancellations
- Intelligent lead nurturing sequences using marketing automation that adapts based on prospect behavior—homeowners who visit your kitchen remodel portfolio multiple times receive different follow-up than those who've only viewed bathroom renovation content once
- SMS and email marketing automation for bathroom and kitchen renovation leads with personalized messaging based on project type, budget indicators, timeline, and engagement level
- 40-60% conversion rate boost through AI-powered responses that provide instant gratification in an era when speed-to-lead is the strongest predictor of conversion, according to Harvard Business Review research showing that responding within 5 minutes versus 30 minutes increases conversion probability by 21x
- Save 15-20 hours weekly on administrative remodeling tasks like answering basic questions, scheduling appointments, sending follow-up emails, and updating prospect records in your CRM
- Lead qualification automation that asks strategic questions to determine project scope, budget, timeline, and decision-making authority before appointments are scheduled, ensuring you spend consultation time with serious prospects rather than tire-kickers
- Integration with your existing CRM, scheduling software, and communication tools for seamless workflow that enhances rather than complicates your processes
Investment: $2,500-$4,000/month depending on lead volume and complexity of automation sequences + $1,000 one-time setup for AI training, system integration, workflow design, and testing to ensure the AI represents your brand appropriately
Activate AI Power6. Ultimate Package (Lead Gen + SEO + Video)
Combine all three core remodeling marketing services for complete market dominance and maximum visibility across every channel where homeowners search for bathroom contractors, kitchen remodelers, and home improvement professionals.
What's Included:
- Full Remodeling Lead Generation system with Facebook advertising and Google PPC campaigns
- Complete Remodeler SEO and content marketing with 15 monthly articles, 10 videos, and comprehensive local optimization
- Your choice of remodeling video marketing package (Content Multiplier through Signature) to match your budget and content needs
- Integrated, synergistic growth strategy where paid advertising supports SEO goals and SEO content enhances paid advertising performance
- Unified reporting dashboard showing performance across all channels with clear ROI calculations
- Quarterly strategy sessions to review performance, adjust targeting, and plan content based on seasonal opportunities in the remodeling market
Save $500/month compared to separate purchases of these services, plus gain strategic coordination that maximizes the effectiveness of each channel.
Investment: Varies based on chosen video package tier, ranging from $7,500/month + ad spend (with Content Multiplier) to $11,000/month + ad spend (with Signature package)
Get Ultimate Package7. Superstar Package - $7,500/month All-Inclusive
Our white-glove service for remodeling companies ready to dominate their market completely through aggressive business expansion strategies and capture the majority of high-value bathroom remodel and kitchen renovation projects in their service area. This package is for contractors who are serious about market leadership and have the operational capacity to handle 75-125 leads monthly.
What's Included:
- Everything from all remodeling marketing packages above: lead generation, SEO, video production, and AI automation
- $5,000 ad spend included for Facebook real estate advertising and Google ads, providing substantial reach without requiring additional budget allocation
- 75-125 renovation leads monthly target across bathroom remodel, kitchen renovation, basement finishing, and other home improvement services, ensuring consistent project flow that can support multiple crews
- Dedicated remodeling marketing team including account strategist, content writer, video producer, and advertising specialist who function as an extension of your business
- Weekly growth strategy calls to review performance, discuss market changes, coordinate with your sales process, and optimize campaigns based on which lead sources produce the highest-value projects
- Priority support with same-day response to questions, requests, and urgent needs
- Custom campaign development for bathroom remodel and kitchen renovation marketing that goes beyond templates to create truly differentiated positioning in your market
- Comprehensive competitor analysis and monitoring to ensure you maintain advantages as competitors adjust their strategies
- Reputation management including review generation campaigns, review monitoring, and strategic response to negative reviews
- Advanced analytics including customer lifetime value tracking, lead source ROI analysis, and predictive modeling to forecast growth
Best For: Established remodeling companies ready to scale aggressively and capture maximum market share through strategic business development, with the operational infrastructure (crews, project managers, estimators) to handle significant lead volume increases.
Investment: $7,500/month all-inclusive, representing comprehensive marketing services at a fraction of the cost of hiring an in-house marketing team (which would require $150,000+ annually for equivalent expertise across advertising, SEO, content, video, and automation)
Become A Market LeaderReady to Scale Your Remodeling Business?
Every service package is customizable to your specific needs and market conditions. We understand that remodeling markets vary dramatically—what works in Austin, Texas may need adjustment in Portland, Maine. We'll analyze your specific competitive landscape, evaluate seasonal patterns in your market, assess your current brand positioning, and recommend the marketing mix that delivers optimal ROI for your unique situation. Contact us today to discuss which solution is right for your remodeling business and schedule your complimentary market analysis and strategy session.
Schedule Strategy Session